Woodward Community Media (WCM) Privacy Notice for EU Residents
Woodward Communications, Inc. doing business as Woodward Community Media. (“WCM,” “we” or “us”) owns, operates, or provides access to WCM station websites, mobile applications, email newsletters, and other sites, digital platforms and interactive services (“Services”). This Privacy Notice for EU Residents (“Notice”) does not apply to applications, email newsletters, platforms and services of any non-WCM owned third parties that may link to or be linked to from the Services. This Privacy Notice governs our privacy practices in handling the information we collect about individuals in the EU who use our Services (“you” or “your”). Terms that are not defined in this Notice have the same definitions as in WCM’s Terms of Use. WCM processes personal data under this Privacy Notice as a data controller. The Contact Details of WCM are listed at the end of this Notice. This Notice may be changed if there is a change in the way WCM processes personal data or if there is a change in applicable law. We will notify users of changes that are deemed material under applicable law by updating the date of this Notice and providing other information as required.
Last modified: January 15, 2019.
‘Personal data’ means any information relating to an identified or identifiable natural person (‘data subject’). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Categories of Data Obtained Directly from You
WCM may obtain personal data from you including your name, email address, postal address, telephone number and date of birth. We may collect this information when you:
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Register for an WCM account, application programming interface (API) content access, or any WCM email newsletter.
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Email, text or otherwise share a story from any of the Services.
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Contact us for information or ask a question.
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Post, upload, or otherwise submit a comment, story idea, essay, photo, or other content (“User Materials”) to WCM.
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Register for an WCM tour or event or any contest we sponsor.
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Apply for a job, internship or fellowship at WCM.
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Otherwise volunteer information to us or respond to a request for information through any of our Services.
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If you choose to participate in a survey, we may ask you to provide your date of birth, gender, education level, information about your employment, income level and other information.
Information Obtained Automatically Through Technology
You can find our Statement Regarding Cookies and Other Tracking Technologies here.
Depending on which Services you use and how you access them, the information collected automatically through technology, such as access logs, cookies, pixels and other tracking technologies, may include:
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Internet Protocol Address (IP address)
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The domain name of your Internet Service Provider
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The website, application, platform or service you visited before and after visiting our Services.
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Information about your computer or mobile device, and their browser, operating system, settings and software.
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Unique device identifiers on your mobile device, including as applicable the Apple or Google advertising identifiers.
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Your approximate geographic location (derived from requested header information, such as your IP address) and/or more precise location information if you have given WCM consent to receive this information for an WCM application on your mobile device.
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The dates, times, duration and frequency of your interactions with our Services, search terms, the media files you download, interact with or share, favorites you select, and your navigation path through our Services.
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Listening data, including information about your interactions with WCM podcasts and other media files, such as time and date stamps for when a file is downloaded and when playback of a particular segment or sponsorship message starts, stops, is skipped or paused.
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Information about your interactions with our email messages.
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Any errors you encountered during your use of the Services.
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If you sign in to the Services from a social networking service (“SNS”), we receive your email address and certain profile information from such SNS in accordance with its privacy policy and your SNS account privacy settings.
Information Not Obtained Directly From You
The Services use third-party analytics, cookie data collection and linking services (collectively “Analytics Services”), including Google Universal Analytics, Google Analytics Demographics and Interest Reporting and DoubleClick for Publishers. These Analytics Services may use cookies, pixel tags, and other tracking and storage technologies to collect or receive information (not including your name or the email address you register with WCM) from the Services and elsewhere on the Internet and use that information to analyze and measure WCM’s audience and target and evaluate the effectiveness of sponsorship credits. For example, WCM and Analytics Services may use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve sponsorship messages based on your past interactions with our Services and other websites or services. In addition, we may use analytics data, including but not limited to, geographic, demographic, and interest reporting information to recognize and understand user preferences, make improvements, and for other operational purposes.
Purposes for Processing of Personal Data
WCM processes your data in order to:
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Manage, administer, promote, analyze and improve the Services and our communications, including measuring and analyzing user traffic and usage patterns.
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Respond to your questions or messages and fulfill your requests for services.
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Customize the content you see and hear on our Services, including offering content from WCM Member stations associated with your account or located near you and offering other content that may be of interest to you.
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Customize the sponsorship messages you see and hear on our Services and on third-party services you may use or visit.
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Publish, broadcast or otherwise use User Materials.
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Offer you access to WCM tours and events.
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Process applications for jobs, internships, fellowships and other positions at WCM.
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Manage contests, contact you for an online survey, or for editorial purposes.
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Recognize you as a returning user as you access our Services using different computers, devices and browsers and to save and “remember” your registration information, settings and preferences for later visits.
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Send you email newsletters and marketing, fundraising, membership and other communications from WCM and our Member stations.
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To understand whether and when you read our email messages and click on links in those messages.
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Analyze personal preferences or interests to provide personalized content and messages from WCM and WCM sponsors and to control the sequence and frequency of those messages.
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Generate aggregate or other information that does not directly identify you as an individual or the devices you use to access our Services, and use and share that information for WCM’s purposes.
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To prevent potentially prohibited or illegal activities, comply with applicable laws, and enforce our Terms of Use and other legal rights.
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We also may use the information collected from you in other ways, and for other purposes, that are described to you at the point of collection or for which we otherwise have obtained your consent.
Sharing Your Personal Data
WCM may share your personal data with the following categories of recipients:
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Member stations, for their internal purposes and to send you email newsletters and marketing, fundraising, membership and other communications, and for other purposes disclosed at the point of collection or for which we otherwise have obtained your consent.
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WCM’s authorized service providers to provide services on our behalf.
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WCM’s authorized third-party applications to provide certain Services to you on the third-party applications.
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WCM’s analytics partners such as Google Universal Analytics, Google Analytics Demographics and Interest Reporting, DoubleClick for Publishers and others.
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If we sell a Service or in the unlikely event of bankruptcy.
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Podcast producers.
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With public authorities when required by law, to respond to subpoenas, court orders, legal process, and other law enforcement measures, and to comply with legal or regulatory obligations.
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With other parties when necessary to enforce our Terms of Use, to protect the vital interests of our users or other natural persons, WCM, Member stations, and their sponsors, or when required by law.
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With persons we contact on your behalf when you choose to email, text, or otherwise share a story or other content through the Services.
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With social networking services, if you choose to share stories or other content with your friends and followers on the social networking service.
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With other parties if the information is anonymous and aggregate.
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With other parties if we have disclosed such sharing to you at the time of collection of the information or if we otherwise have your consent.
Lawful Basis for the Processing of Personal Data
WCM is required to demonstrate a lawful basis for the processing of personal data. WCM relies on legitimate interest to process data for the following purposes:
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Data analytics
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Managing user accounts
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Operating, modifying and improving the Services
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Identifying usage trends
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Customizing content and user experience
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Web hosting
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Direct marketing
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Fraud prevention
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Network and information systems security
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To determine the effectiveness of promotional campaigns and sponsorship messaging
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To serve promotional and sponsorship messages based on user behavior and preferences.
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Responding to user questions and requests for information
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Comply with laws and regulations and enforce WCM’s Terms of Use and other legal rights.
Consent: We process personal data based on your consent to send personalized messages from WCM and WCM’s sponsors (interest based messages or sponsorship), to collect precise location information and to send promotional emails. If you do not consent to the processing, you may still view WCM content in a text-only format, but you will not be able to access all of our Services. If you do grant consent, you can withdraw your consent at any time by visiting http://www.youronlinechoices.eu/, unsubscribing from emails and as described in “Your Rights” below. Please note that all processing of your personal data will cease once you have withdrawn consent but this will not affect any personal data that has already been processed.
Retention
Your personal data is retained no longer than is reasonably necessary to perform the processing described in this Notice and in case of any legal claims or complaints, or as required by law.
Your Rights
Subject to exemptions under applicable law (which may include, depending on the circumstances, U.S. law protecting the rights to free speech and free press or EU law protecting the rights to freedom of expression or information, including processing for journalistic purposes), you have the following rights with respect to your personal data:
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To request a copy of your personal data which WCM holds;
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To request that WCM provide you access to and/or rectify personal data that is inaccurate or out of date;
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To request erasure of your personal data where it is no longer necessary for WCM to retain it;
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If you have consented to processing, the right to withdraw consent at any time;
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To request that the data controller provide you with your personal data and where possible, to transmit that data directly to another data controller, where applicable. This right of portability only applies where the processing is based on consent or is necessary for the performance of a contract and if WCM processes the data by automated means;
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To request a restriction on further processing where applicable;
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The right to object to processing if the processing is based on legitimate interest, is for direct marketing, or is for scientific/historical research and statistics;
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To lodge a complaint with a supervisory authority.
You may exercise these rights by contacting WCM at Woodward Community Media | Privacy Policy Contact | 2800 E. College Ave., | Appleton, WI 54915 | United States of America, providing the email address you used to register with WCM, and stating your specific request in writing. WCM reserves the right to verify your identity and confirm your right to the information. The following options are also available:
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For information on opt-out tools for sponsorship messages click here.
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To withdraw consent for collection of precise device location, you may access the privacy settings of your mobile device and/or the settings of the WCM mobile application.
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To withdraw consent to marketing emails or email newsletters, click the “unsubscribe” link on the email. You may also change your newsletter preferences by signing into your account or by contacting us. However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications (such as information about changes to our Terms of Use or this Notice).
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To cancel your WCM account, or correct or update your registration information, you may sign in to your account or contact us using the information below.
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To prevent your data from being used by Google Analytics, click here for the Google Universal Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout. To learn more about how Google uses data, visit www.google.com/policies/privacy/partners/.
